“There must be an assigned proprietor for a trademark to be endorsed. Whether your pseudonym is Banksy or Wanky, indeed no one knows if you are a groupie, an institution or a delusional whacko. But since you can craft your fame holding onto a mysterious identity, then, you’d surely know how to wiggle your trademark across in other ways.
If the British can glamorise Spice Girls, James Bond and Jaime Oliver, surely you are of no sweat to them. “